GetYourGuide Community Ambassador Program

Challenge: GetYourGuide, a leading travel experiences platform, sought to expand its brand awareness and increase bookings through social media. The challenge was to engage creators in a way that felt authentic while driving measurable results.

Strategy:

• Developed and launched the GetYourGuide Ambassador Program, recruiting travel influencers and content creators to promote unique experiences.

• Created a structured community for ambassadors, providing them with exclusive access, incentives, and creative support.

• Encouraged user-generated content through storytelling, showcasing real travel experiences.

• Designed a streamlined workflow for tracking creator performance and engagement.

Results:

• Increased brand visibility and engagement on social media platforms.

• Drove higher traffic and bookings through creator-generated content.

• Established long-term relationships with high-performing creators, ensuring ongoing brand advocacy.

• Strengthened GetYourGuide’s credibility as an authority in travel experiences through authentic storytelling.